Journey Mapping

During Week 2 Session 2 and also on Monday we completed a range of journey maps on a range of different profiles that we made up, based in our findings from the slip exercise of business people aged 25 to 45 getting from A to B. We chose this audience because we didn't want to do students as we felt the focus is always on students and the age range is because we wanted to focus on young professionals in the city centre and that age range covers business people of all levels. From the journey maps we were able to gain a deeper empathy and insight for a range of different personalities and what they think, feel and experience on their journey and where the stress might be initiated from. This allowed us to gather ideas of where we might target this brief and help specify the stressful areas that need attention.