Point-of-view Statements
In class today we got given point-of-view statement sheets. We were asked to give them a go individually first using our target audience and then reflecting back with the team. I struggled with this for a moment but once I got the hang of it, it proved to be very helpful. This exercise was useful in narrowing down our target audience and help develop our brief while also gathering empathy for the different profiles used. From journey mapping we only really talked about the different encounters and feelings that each journey went through but this point of view sheet has helped put it into more of a structure that can be developed into a brief. From todays exercise our team now has a definite target audience that we can start working on for a brief.
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